A Note: This was written in 2018 but today, after contemplating a year in which I was rarely in public due to the global pandemic and therefore cried mostly in the discomfort of my own home, I felt pulled to share this list as a reminder that, when we resume our practice of regular public gathering, you can once again expect to see me crying at various venues and occasions.
A year in review is generally saved for celebrating accomplishments. Most take the opportunity acknowledge their hard work and achievements. …
A high follower count on Instagram, as with most social media platforms, brings with it a certain set of rewards. Brand partnerships, event invites, and media acknowledgements are just a few of the more obvious advantages to amassing a large following on Instagram.
Yet it’s more than just cachet.
Instagram actively rewards accounts with over 10k followers by bestowing upon them access to the coveted “swipe up” feature, for use in Insta Stories. For individuals seeking to share information online, the “swipe up” is practical in function. It’s a tool that can be useful in continuing a conversation, providing supplementary…
Followers, likes, and engagement. These are the three accepted measurements of success in social media.
While followers and likes are clearly defined and easy to track, the concept of engagement is more nebulous and intractable. Is engagement simply the number of likes and comments on a post? Or, is it an ongoing dialogue between the content creator and her audience? Be it corporate brands and app developers or social media professionals and digital entrepreneurs, most would accept some combination of views, likes, comments, and shares to reflect “engagement” as a Key Performance Indicator (KPI). Certainly, it is the measurement acknowledged…
Krista Montelpare
I'm a chore to be around. (But if you can stand me, follow my work @GatherAndEcho and my play @LoveLetterLifestyle)
